Privacy Statement

This statement (“Privacy Statement”) covers the following:

 

  1. Introduction.
  2. Who is the data controller?

III.    What categories of personal data does BRICKWORKS VANDE MOORTEL process?

  1. For what purposes does BRICKWORKS VANDE MOORTEL process your personal data?
  2. Legal obligations.
  3. Contractual relations between BRICKWORKS VANDE MOORTEL and you as a customer
  4. Legitimate interests of BRICKWORKS VANDE MOORTEL.
  5. Specific legitimate interest of BRICKWORKS VANDE MOORTEL.
  6. Your consent for the processing of your personal data.
  7. To whom does BRICKWORKS VANDE MOORTEL transfer your personal data?
  8. How long is your personal data kept for?

VII.   How is your personal data kept secure?

VIII.  What are your rights regarding the processing of your personal data?

Right of access, to rectification, to restriction of processing, to erasure, data portability and of objection.

  1. Right to opt out
  2. Right to file a complaint

 

I.             Introduction

 

This privacy statement sets out how BRICKWORKS VANDE MOORTEL handles the personal data of its customers (natural persons) and all other natural persons who are in contact with BRICKWORKS VANDE MOORTEL (referred to as ‘you’ below).

Personal data means any form of information which allows you to be identified, directly or indirectly.

BRICKWORKS VANDE MOORTEL attaches great importance to the protection of your personal data and fully respects your privacy. BRICKWORKS VANDE MOORTEL therefore processes and protects your personal data in a lawful, fair and transparent manner.

In processing your personal data, BRICKWORKS VANDE MOORTEL complies with the relevant Belgian and European legislation, currently EU data protection Regulation No 2016/679 of 27 April 2016 (better known as ‘GDPR’) or any other legislative act amending this.

You can obtain more information about the protection of your personal data from the relevant supervisory authority in Belgium, since 25 May 2018 the Data Protection Authority.

Please read this statement carefully so that you are aware of and understand BRICKWORKS VANDE MOORTEL’s policy in this area.

This statement is regularly updated. The latest version of this statement is available on our website. We will inform you via the usual communication channels if any significant changes are made to it.

 

II.           Who is the data controller?

 

BRICKWORKS VANDE MOORTEL is the data controller for your data. Its details are: STEENBAKKERIJ VANDE MOORTEL NV (BRICKWORKS VANDE MOORTEL), registered in the C.B.E. under number 0432.038.790, Scheldekant 5, 9700 Oudenaarde, privacy@VANDEMOORTEL.be, 0032 55/33.55.66.

BRICKWORKS VANDE MOORTEL is therefore your point of contact and the one who has to assume responsibility for processing your personal data with respect to the Data Protection Authority. BRICKWORKS VANDE MOORTEL determines the purposes for which your personal data is processed as well as the means used and the processing characteristics.

BRICKWORKS VANDE MOORTEL may use specialist service providers to process your personal data on BRICKWORKS VANDE MOORTEL’s behalf and according to BRICKWORKS VANDE MOORTEL’s instructions in accordance with this privacy statement. Only the personal data which is strictly necessary will be transferred to these service providers (referred to below as ‘processors for BRICKWORKS VANDE MOORTEL’).

 

III.          What categories of personal data does BRICKWORKS VANDE MOORTEL process?

 

BRICKWORKS VANDE MOORTEL does not process any data revealing your racial or ethnic origin, or political opinions, religious or philosophical beliefs, trade union membership, health or lifestyle data or sexual orientation, genetic or biometric data.

 

In the course of our business activities, we process personal data such as name, address, contact details, IP address, activities in relation to our company (for example your attendance at events or your role in certain construction projects) and so on. This data is collected on a voluntary basis and with the knowledge of the person in question in the course of business contacts, marketing activities or the use of our online services.

 

In order to optimise our online services and personalise our marketing messages, automatically generated data is stored, such as newsletters sent by us, files downloaded from our website and browsing behaviour on our website.

 

IV.         For what purposes does BRICKWORKS VANDE MOORTEL process your personal data?

 

BRICKWORKS VANDE MOORTEL collects and processes your personal data solely and exclusively for the purposes described below. BRICKWORKS VANDE MOORTEL ensures that only the necessary and relevant data for a specific purpose is processed.

BRICKWORKS VANDE MOORTEL processes your data in the situations permitted by law, i.e.:

 

  • To comply with the legal obligations of BRICKWORKS VANDE MOORTEL
  • To perform a contract with you or to take certain steps to terminate this contract at your request
  • To protect the legitimate interests of BRICKWORKS VANDE MOORTEL, these interests being set against your fundamental rights and freedoms
  • In specific cases, with your consent, in response to a specific and unequivocal request, preceded by clear and comprehensible information; you can withdraw this consent at any time in accordance with the law.

 

1.            Legal obligations

 

BRICKWORKS VANDE MOORTEL has to comply with legislation obliging it in specific circumstances to process your personal data in the course of its activities. These obligations may mean that BRICKWORKS VANDE MOORTEL has to cooperate with the relevant authorities and/or third parties, and possibly transfer certain of your personal data to them.

 

2.            Contractual relations between BRICKWORKS VANDE MOORTEL and you as a customer

 

Before entering into a contract, BRICKWORKS VANDE MOORTEL sometimes has to obtain and process certain data, including, for example:

 

  • To respond to your enquiry / request for a quotation
  • To assist you with providing information
  • To respond to a request and assess its appropriateness
  • To respond to your application for vacant positions within our company.

 

In relation to existing contracts or contract management, BRICKWORKS VANDE MOORTEL has to process some data, in particular to fulfil administrative and accounting obligations and for the performance of the contract in general. In this context, your data may be sent internally within BRICKWORKS VANDE MOORTEL to various departments, including those which are not directly responsible for relations with you or the performance of a particular contract.

 

In particular, BRICKWORKS VANDE MOORTEL processes your data in relation to the performance of contracts for the following purposes:

 

  • Management of existing contracts and goods or services ordered
  • Central management and general picture of customers

 

3.            Legitimate interests of BRICKWORKS VANDE MOORTEL

 

BRICKWORKS VANDE MOORTEL also processes your data for the purposes of its legitimate interests. In this respect, BRICKWORKS VANDE MOORTEL endeavours to find a fair balance between the need to process data and respect for your rights and freedoms, including the protection of privacy.

 

Personal data is processed for:

 

  • Personalisation of the services of BRICKWORKS VANDE MOORTEL
  • Improvement of the quality of the service provided to you through:
    • Evaluation and improvement of processes, including campaigns, simulations and sales, by various means such as statistical analysis, satisfaction surveys and various other investigative methods.
    • Improvement of existing products or products under development of BRICKWORKS VANDE MOORTEL, based on surveys of customers of BRICKWORKS VANDE MOORTEL, statistics, tests and feedback from customers via social media linked to BRICKWORKS VANDE MOORTEL
  • Supervision of BRICKWORKS VANDE MOORTEL’s activities, including the volume of sales, the number of appointments at our offices, the number of calls and visits to BRICKWORKS VANDE MOORTEL’s website, the nature of questions asked by customers, etc.
  • Preparation of studies and statistics, using anonymisation and pseudonymisation of data subjects.
  • To inform persons who have already availed themselves of our products or services about other or new products or services which we believe may be of interest to them. You can opt out of receiving this kind of message.
  • Training our staff using practical examples as illustrations, including the recording of certain telephone conversations
  • The use of cookies to make it easier for visitors to use its website. You can find more information about how cookies work and how to restrict the use of cookies and delete them in our Cookie Policy.
  • Preservation of evidence (archives)
  • Establishment, exercise, defence and preservation of the rights of BRICKWORKS VANDE MOORTEL or any persons representing it, for example for recovery proceedings or legal disputes.

 

4.            Specific legitimate interest of BRICKWORKS VANDE MOORTEL:

 

BRICKWORKS VANDE MOORTEL performs customer segmentation – in particular based on your requirements – to offer you suitable products and services, for example, which match your personal and business situation. To this end, BRICKWORKS VANDE MOORTEL may, for instance:

 

  • Assess the products and services you already use and your sociodemographic data (age, family composition, income, etc.)
  • Analyse your behaviour via various channels (visits/meetings, emails, visits to the website, messages via our website), deduce your preferences and personalise the information and web pages you have visited as a result
  • Adapt ads on the webpages so that they satisfy the interest you have shown through your behaviour on our website, social media, at our offices or elsewhere (e.g. at events at which BRICKWORKS VANDE MOORTEL was present)
  • Make it easier to complete forms by already filling in certain fields with data already known and asking you to verify the accuracy of this data and update it if necessary
  • Send information which you have indicated you wish to receive via our online channels, trade fairs, events, business contacts, etc. Assess the key moments which would suit you best for certain services
  • Send newsletters and information to existing customers. You can unsubscribe from this at any time.
  • Send you personalised ads by mail or phone

 

5.            Your consent for the processing of your personal data

 

BRICKWORKS VANDE MOORTEL may process your personal (electronic) contact details (i.e. address, name, your mobile number, email address, etc.) for marketing purposes such as specific competitions, surveys or campaigns or to send you personal information, ads or offers via direct marketing or newsletters in this context. In this case, BRICKWORKS VANDE MOORTEL must request your specific consent first.

 

V.           To whom does BRICKWORKS VANDE MOORTEL transfer your personal data?

 

BRICKWORKS VANDE MOORTEL treats your personal data with the greatest care and only shares your data in order to offer you the best services when fulfilling its tasks.

In some cases, BRICKWORKS VANDE MOORTEL is required by law to share your data with third parties, including:

 

  • Public or supervisory authorities where there is a legal obligation to transfer information
  • Judicial investigative authorities at their express request

BRICKWORKS VANDE MOORTEL also transfers your data to processors of BRICKWORKS VANDE MOORTEL to assist with:

 

  • Development and maintenance of computer hardware and internet applications
  • Offering of advertising and communication services, including online and social network providers
  • Preparation of reports and statistics, printing of documents and design of products or services
  • Commercialisation of its activities, organisation of events and customer communications management

 

Your personal data may also be disclosed to bailiffs or lawyers with regard to legal proceedings.

In the cases mentioned above, BRICKWORKS VANDE MOORTEL ensures that third parties have only limited access to the personal data necessary to carry out the specific tasks required. BRICKWORKS VANDE MOORTEL will also ensure that third parties commit to use the personal data in a secure and confidential manner and in accordance with the instructions of BRICKWORKS VANDE MOORTEL and its data protection policy.

 

BRICKWORKS VANDE MOORTEL stores your personal data within the EEA. No data is therefore transferred to countries outside the EEA.

 

VI.         How long is your personal data kept for?

 

BRICKWORKS VANDE MOORTEL will not keep your personal data for any longer than is necessary for the achievement of the purposes for which the data is collected.

 

This period is linked to BRICKWORKS VANDE MOORTEL’s legal and tax obligations, together with the legal requirement to keep your data beyond the retention period as evidence or in order to respond to requests for information from the relevant authority.

 

Once the cooperation is ended, BRICKWORKS VANDE MOORTEL may retain your personal data in accordance with the GDPR for a limited period while the necessary steps are taken to delete the personal data securely or to anonymise it.

 

VII.        How is your personal data kept secure?

 

BRICKWORKS VANDE MOORTEL applies strict standards in order to protect the personal data under its control from unauthorised or unlawful processing and from accidental loss, destruction or damage.

 

BRICKWORKS VANDE MOORTEL therefore also takes measures of a technical and organisational nature, including securing office areas, password login, encryption, antivirus, firewalls, access controls, rigorous selection of employees and suppliers, to prevent and detect inappropriate access to, loss or disclosure of your personal data.

 

In the unlikely and unfortunate event that your personal data under the control of BRICKWORKS VANDE MOORTEL is compromised by an information security breach, BRICKWORKS VANDE MOORTEL will immediately act to identify the cause of this breach and take action via adequate remedial measures. If necessary, BRICKWORKS VANDE MOORTEL will notify you of this incident in accordance with the applicable legislation.

 

VIII.      What are your rights regarding the processing of your personal data?

 

Right of access, to rectification, to restriction of processing, to erasure, data portability and of objection

For the above-mentioned purposes, you have:

 

  • A right of access to your personal data held by BRICKWORKS VANDE MOORTEL. This means that you can ask BRICKWORKS VANDE MOORTEL whether it processes your personal data, the purposes for which this data is processed, what categories of data are processed, and to whom it is disclosed.
  • A right to rectification if you discover that your personal data is inaccurate or incomplete.
  • A right to restriction of processing if, for example, you dispute the correctness of your personal data, for a period allowing BRICKWORKS VANDE MOORTEL to check this.
  • A right to erasure of your personal data. Once your contract with BRICKWORKS VANDE MOORTEL has come to an end, you may ask BRICKWORKS VANDE MOORTEL to erase your personal data if it is no longer required in relation to the purposes for which this personal data was collected. You can also request the erasure of personal data processed by BRICKWORKS VANDE MOORTEL based on your consent (unless BRICKWORKS VANDE MOORTEL has another legal basis for the processing) or based on the legitimate interest of BRICKWORKS VANDE MOORTEL (unless there are prevailing compelling legitimate grounds for the processing). BRICKWORKS VANDE MOORTEL may keep this personal data in any case if it is required for evidential purposes in relation to legal action.
  • A right to portability of data which you have supplied to BRICKWORKS VANDE MOORTEL if your personal data is processed based on a contract or based on your consent and this personal data is processed by automated means. Under this right, you may ask BRICKWORKS VANDE MOORTEL to transmit your personal data to yourself or directly to another data controller, insofar as this is technically feasible for BRICKWORKS VANDE MOORTEL.
  • You have the right to object to the processing of your data for the purposes mentioned in Articles IV.3 and IV.4. In the case of IV.3, however, BRICKWORKS VANDE MOORTEL may continue to process the personal data if there are compelling legitimate grounds for the processing which override your interests, rights and freedoms for the establishment, exercise or defence of a legal claim.

 

You may exercise your rights by:

  • posting a written request, which is dated, signed and accompanied by a copy of proof of your identity, to Vande Moortel – Privacy, Scheldekant 7, 9700 Oudenaarde or
  • sending an email to privacy@vandemoortel.be

 

1.            Right to opt out

 

In some cases, your explicit consent is requested to process your electronic contact details and use them to send you marketing information, advertisements or personal suggestions (via direct marketing campaigns or electronic newsletters). This applies in particular to communication to your mobile number and email address.

 

You have the right to object to the processing of your data for electronic direct marketing and to opt out of receiving such advertising in future. In addition, you have the right to object to the processing of your data based on the legitimate interest of VANDE MOORTEL.

 

You can notify us of this as follows:

 

  • By sending an email with a copy of your identity card to privacy@vandemoortel.be
  • By posting a letter with a copy of your identity card to Vande Moortel – Privacy, Scheldekant 7, 9700 Oudenaarde
  • By clicking on the “unsubscribe” link at the bottom of an email or electronic newsletter sent by BRICKWORKS VANDE MOORTEL

 

However, exercising the right to opt out may not stop BRICKWORKS VANDE MOORTEL from contacting you for any other purpose, including a legal obligation or the performance of the contract, in accordance with this statement.

 

2.            Right to file a complaint

 

If you have any complaints concerning the processing of your personal data, you can contact us as follows:

 

  • By post: Vande Moortel – Privacy, Scheldekant 7, 9700 Oudenaarde
  • By email: privacy@vandemoortel.be

 

You can also file a complaint with the Data Protection Authority, by post to Rue de la Presse 15, 1000 Brussels, commission@privacycommission.be, or by calling +32 2 274 48 00.